ReelPlay and Relax Gaming Sign B2B Online Pokies Deal

ReelPlay recently signed a partnership with Relax Gaming to provide online casino content. The Sydney-based company, formerly known as Chance Interactive, has been providing online pokies and slot games to online casinos and online gambling companies around the world since 2014. The ReelPlay-Relax Gaming deal is designed to give Australian pokies players more gaming options designed by Aussies.

ReelPlay Joins Relax Gaming Through Powered By Program

Relax Gaming is famous for offering games from multiple providers, so much so that it formed Powered By, a partnership initiative that brings in the best and brightest content developers from around the globe.

On Monday, Relax Gaming issued a press release announcing that ReelPlay will be partnering with the company to bolster its online casino offerings. ReelPlay was initially launched back in 2014 as Chance Interactive. The company was founded by a group of iGaming industry experts and quickly became one of the industry’s rising online gaming providers.

Earlier this year, the company rebranded into ReelPlay and continued offering its wide array of service. In addition to providing online casino content services, they also provide game building services along with integration and marketing services.

ReelPlay offers a variety of popular online pokies, including Dragon 50,000 and Buster Hammer. Their products are offered at some of the largest online casinos in the world. Also, ReelPlay has development deals in place with other major companies, including Lightning Box, Big Wave Gaming, and NextGen Gaming.

What is a Gaming Aggregator?

Relax Gaming is an online casino company that develops and provides multiple online casino products to online casinos. Rather than serve as an online casino operator, they provide B2B services to online casino clients.

If a casino such as Joe Fortune was to need titles for Bingo and online pokies, Relax Gaming could provide titles to be used at their casino. Relax Gaming both develops their own gaming and also provides gaming from other providers. This is similar to online news sites that copies of news stories from other websites as part of their content.

Relax Gaming CPO Simon Hammon spoke about the new deal with ReelPlay, stating, “ReelPlay is an exciting proposition for Relax Gaming, not only providing content that is sure to be attractive to operators, but also offering a foundation of many years’ experience. Relax will undoubtedly benefit from ReelPlay’s exciting new content together with the additional partners serviced through the partnership.”

Relax Gaming has been in business since 2010 and presently provides nearly 300 online casino games through a variety of providers. They offer online casino games, online pokies, Bingo, and online poker. They aggregate content using two programs. Their Silver Bullet program provides content from commercial partners while its Powered By platform is for independent developers such as ReelPlay.

Relax Gaming Latest Big Name Partner Signing

ReelPlay has been active in acquiring partners recently. Just last week, they announced signing with 888casino to provide online casino gaming to the company. The partnership will give 888casino the rights to debut ReelPlay’s latest pokie game Hypernova Megaways. The game will feature an incredible 117,649 ways to win with a stunning intergalactic theme.

Speaking of ReelPlay-Relax Gaming deal, ReelPlay CCO David Johnson stated that, “Growing our distribution network with flexible, scalable platform partners is a core priority for ReelPlay. This agreement with Relax more than fits the bill, giving us access to an effective and well-serviced distribution channel. I am sure our games will be a big hit with operators and players alike.”

Deals like the ReelPlay-Relax Gaming one are vital to helping online casinos provide fresh new content. It is easier and cheaper for companies to contract gaming out to partner companies than to hire developers and develop their own products. In the end, players get fresh gaming and online casinos get a seamless integration that helps them maximize profits.