Hard Rock International Eyes Gold Coast for New Casino Resort

New reports suggest that Hard Rock International – the famed restaurant and entertainment resort chain – is eyeing Australia’s Gold Coast for a new entertainment resort. In emails sent between Hard Rock and Queensland state officials, it was indicated that the new resort would be focused more on being an entertainment resort rather than a casino resort.

Talking on the matter, Edward Tracy, the CEO of the Asian branch of Hard Rock stated that the group believes that Queensland may be the best bet for their new entertainment-based resort. Tracy went on further to state that Hard Rock brand was built on lifestyle facets and not just casino gaming, and that this fact should be enough to carry any future venture forward.

No New Pokies in Gold Coast

Hard Rock International’s decision to focus on an entertainment resort rather than solely a new casino is not without reason.  Earlier this year, Tourism Minister Kate Jones stated that no new pokie machines would enter the region in an effort to decrease the amount Queenslanders spend on gambling each year. She went on further to state that any casino built on the area would need to source pokie machines from the number that are already available in the state.

While Jones is adamant on making Queensland an entertainment capital, she has stated that this can be done without placing too much emphasis on casinos and rather by inviting a slew of big-name performer to the region.

Quite notably, The Star Gold Coast (Queensland’s only casino resort) is going through a well-publicised renovation that will see the addition of several extra hotel rooms and apartment buildings. The operation is said to be worth over AU$850 million.

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